SS17 Trends

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A nod to the traditional craft of embroidery, but not as we conventionally know it. This season Elomi plays on colour rich floral prints, appliqué decoration and geometric lace. The all new Opal collection takes centre stage with a luxe floral embroidered cup coveting vertical seams for added uplift and shape, and Morgan’s fiery fiesta colourway incorporates bold azure blue and magenta orchids overlaying a summery red base. Centre straps give Soraya a playful edge and the graphic print base adds a contemporary and intense pop of colour to the collection, whilst Maya sees delicate wild flowers turned up a notch with vivid pink lace detailing – the perfect collection to rejuvenate your lingerie wardrobe.

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A burst of intensity! The Colour Pop trend sees abstract colour-stories frame the contemporary collections of Matilda, Mitzi, Carmen and Kiki. Eclectic and vibrant brand new in Mitzi is available in a coral lollipop hue featuring panel detailing and a movable j-hook, for an easily adjustable bra style, while Matilda returns in a bold denim blue, beautifully contrasting with the classically chic silhouette. Kiki is back in an opulent lagoon tone with beautiful sheer lace panelling and structured uplift, and the Carmen collection returns offering superb fit, contemporary trims and stylish stretch lace in a passionate pink colour-way.

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Natural hues harmonise together to define this Spring/Summer trend: Nude Aesthetic. With an airy yet sophisticated vibe, these collections offer a sultry feel and superb support ensuring you feel effortlessly chic at all times. Café au lait is Matilda’s new colourway, decorated with delicate embroidery and stylish ring details, while classically renowned Cate returns in a soft pecan hue offering complete comfort combined with beautiful design. Tia oozes every ounce of indulgence with intricate lace and a black finish topped with a rose gold diamanté charm, and Morgan showcases a subtle animal print refined in a toasted almond hue. We desire them all!

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