Larger cup sizes are on the up

The size of the average woman in the UK is generally getting larger, with sizes 14/16 now considered average, and according to Mintel’s 2007 report, 35% of women are a size 16 or over and 19% take a size 18. Recent research undertaken by Eveden Group, lingerie and swimwear manufacturer, has revealed that: 44” and 46” back sizes have seen the largest growth year on year, which supports the trend women are getting larger. In addition to this, 40% of Eveden’s total brief sales are sizes large (size 16) and above. The research also shows that G-J cups have experienced rapid growth over the last few years, and are continuing to grow, despite the current economic climate. These findings suggest that women’s breasts are getting bigger.

Rather than being specialists in D+ or DD+ bra sizes it seems that there is now a call for specialists in G+ sizes, for which Eveden are well equipped. Eveden’s army of technical and design experts are continuously working on developing the brands’ size offering to meet market requirements. The development of Elomi, Eveden’s fuller figure lingerie brand which was launched last year, was in response to this growing trend of the need for larger band sizes, and larger cup sizes. Sales show that the company is excelling in the G+ market, as this size range currently accounts for approximately 30% of the total business (lingerie and swimwear).