Elomi Celebrates 10 Years!

Here at Elomi we are excited to be celebrating our 10th birthday and are happy to reveal we will be hosting a 10th birthday event.

Since we were established in 2008, we've grown more than 7 times, with each year’s sales proving more than the last. Our continued success has allowed us to push the boundaries in the fuller figure lingerie market. We have continued to expand and built up an extensive selection of products for the fuller figure, catering for a variety of body shapes and sizes while inspiring with our array of fashionable designs, colours, prints and patterns. While we continue to develop key fashion pieces, we have created a strong base of staple collections that return season after season, favoured for their supreme comfort, support and design, these collections include: Cate, Matilda and Bijou.

Elomi growing from strength to strength has also been aided by our ever growing social presence, seeing all platforms double in growth in the past year, with Instagram especially seeing a 200% follower increase. Elomi’s success is supported by the fuller figure community. A community built on positivity, confidence and support, known for their outspoken nature and reliance on one another for support and experience. This passionate community has become invaluable to our brand, as they share, review and recommend their favourite Elomi pieces to others on social.

We continue to invest in our social presence and have recently launched our latest campaign, Live Limitless. The new monthly campaign focuses on a diverse group of inspirational influencers, all bound by confidence, empowerment and strength – uncovering how they live their life without limits, while having to overcome boundaries. The campaign is hosted on our Instagram page, whereby each month an inspiring influencer will take over the channel to showcase a snapshot of their life, though Instagram posts and stories. The campaign was launched with Elle Valera, an Opera singer, curve model and blogger and has since seen Ty Alexander Williams (Gorgeous in Grey), Ilianna Ayala, Mirna Valerio (The mirnavator) and Christina Brown (Love Brown Sugar). This month welcomes Cece Olisa, a blogger turned business maven, podcaster and body positive role model to share her story of transformation and the obstacles overcome along her journey.

To celebrate our ongoing success, we will be hosting our 10th birthday party this autumn in New York City. The exclusive event will invite our specialist retailers, influencers and media to join the celebrations, where they will receive a preview of our latest Spring Summer 19 collection, meet the Elomi designer and have the opportunity for a bra fitting experience.

Liesl Goodman ‘The past ten years with Elomi have been incredibly exciting. Elomi fledged in 2008 as a brave new concept of lingerie designed and engineered specifically for the fuller figure, rather than sized up from mainstream sizes. The brand has grown dramatically to be the market leader in the specialized field, working tirelessly to push the boundaries of what can be achieved in larger sizes. Elomi strives to innovate and give our wearer trend-driven looks in fabulous fitting styles that she trusts to do the work, encouraging her to focus on her aspirations and “Live Limitless”’.