Elomi Hosts 10th Birthday event in New York City

For our 10th birthday, we held an intimate at the Little Owl Town House in New York City to celebrate our ongoing success. The exclusive event invited specialist retailers, media and influencers including; Ty Alexander Williams, Frankie Tavares, Lalaa Misaki, Kelly Augustine and Scarlett Hao to join the celebrations, where they received a preview of the upcoming season's collections, met our Elomi designer Leisl Goodman and were able to experience a personal bra fitting. The event was a huge success and the perfect way to toast the 10 year anniversary of our brand.

Our Live Limitless campaign launched earlier this year which was also featured at the event, where our latest influencer Cece Olisa, blogger turned business woman, podcaster and body positivity role model joined the birthday celebrations and took over our social channels. Starting the day offering body positivity advice to our fans, Cece then glammed up to join our team for our birthday celebrations, where she posted live from our Instagram stories, allowing the social fan base to feel part of and engaged with the birthday event.

Liesl Goodman: "The past ten years with Elomi have been incredibly exciting. Elomi fledged in 2008 as a brave new concept of lingerie designed and engineered specifically for the fuller figure, rather than sized up from mainstream sizes. The brand has grown dramatically to be the market leader in the specialised field, working tirelessly to push the boundaries of what can be achieved in larger sizes. Elomi strives to innovate and give our wearer trend-driven looks in fabulous fitting styles that she trusts to do the work, encouraging her to focus on her aspirations and Live Limitless".