Elomi previews its sophisticated and contemporary AW11 collection
AW11 sees the introduction of Curve, the new innovative figure smoothing sub-brand from elomi.
‘Curve’ will certainly be a must have to flatter every clothing option for AW11. This new high waisted shapewear has been introduced specifically to compliment the Elomi curvier figure. Designed to smooth and shape the body from the bra downwards this super flattering new range includes a shaper brief and a thigh shaper. Key features for the brief combine high waisted to smooth and shape, soft breathable fabric with elastane, soft powernet inner panel for an extra firm hold to the tummy area. Wide waistband elastic with Stay4Sure adhesive silicone coating gently adheres to the body to stop the garment from rolling down. Flat stitch detailing gives a flattering hourglass effect. In addition to all the benefits of the brief, the thigh shaper has the added benefit of total covering of the thigh with built in elastic ensuring the garment doesn’t ride up. Both are available in M-6XL.
AW11 also see the launch of ‘Maggie’ providing sophistication and elegance with delicate flower embroidery in rich blackberry and black ribbon detailing. Launching with a low coverage side support bra, this exquisite new range offers great support but without compromise on flirtatious appeal. The bra’s bandless underwire with 3 section cup plus side frame ensures ultimate in forward push, this also makes it especially good for short waisted or petite women.
Attention to detail continues through into the brief with soft stretch tulle and a sheer back, soft pure cotton lines the front guaranteeing all day comfort. Available in a M-4XL