• Elomi Rocks the Curve Fashion Festival

    Elomi showcased their AW15 lingerie and swimwear collections with retailer, Mish at the Curve Fashion Festival on Saturday 26th September.The fabulous event took place at the Manchester Central Convention centre and attracted a crowd of around 1,000 curvy fashion lovers. Overall, the day-long event was fantastic with guests being treated to two catwalk shows and a number of different seminars from celebrities such as Hayley Hasselhoff and Tess Holliday.

    Taking to the exclusive Curve Fashion Festival catwalk, Elomi showcased a number of their AW15 collections including: Louisa, Cate, Juliet, Thandie, Nina and swimwear collection Rhapsody. Elomi's collections were adored by all of the festivals attendees which included special guest bloggers Fuller Figure Fuller Bust, Curvy Wordy and Lalaa Misaki.

    All guests that visited Elomi and Mish at the festival were treated to professional bra fittings as well as advice on how a correctly fitting bra can improve breast health, body confidence and enhance your curves. No one left empty handed as they were able to purchase their favourite set and were given an Elomi goody bags.

    Holly Henstock-Cooke, PR Manager from Elomi said: 'It was fantastic to take part in the Curve Fashion Festival with Mish and great to see so many women attend. Elomi's collections were a huge hit on the catwalk, with the gorgeous Raquel collection catching everyone's eye! The professional bra fittings Mish offered for guests were also hugely popular.'

    Michelle Poynter, owner of Mish commented: ‘It was fantastic to be involved in such a positive event. I'm delighted that we were able to fit so many ladies who had never had a professional bra fitting before. Many ladies were amazed by what a difference a correctly fitting bra made to their silhouette and comfort.’

  • Elomi Shortlisted for the British Plus Size Awards 2015

    Elomi has been shortlisted for the British Plus Size Awards 2015 in the Best Lingerie Brand category.

    Elomi, the lingerie brand designed specifically for the fuller figure designs stunning lingerie and swimwear collections right up to a J cup. The brand pairs sheer elegance and total comfort and they understand exactly what perfectly fitting lingerie can do for the fuller figure and your confidence. Elomi believes that every woman should look and feel fabulous in their lingerie. Fashionable and a little bit retro, Elomi offers unparalleled fit, comfort and support for the curvier figure. It makes every woman feel confident and sensual. But it’s on-trend too, with an eye on the season’s prints, patterns and embroidery.

    The winners of the British Plus Size Awards will be revealed on Saturday 21st November in London at a glamorous ceremony held at the Radisson Blu Portman Hotel hosted by Jeff Brazier and Chiara Aprea. The celebrity black tie event will commence on the red carpet and then onto a champagne reception followed by the awards and a show.

    Elomi’s Head of Marketing, Ann-Marie Manley said: “We’re absolutely thrilled that Elomi has been shortlisted in the British Plus Size Awards. It’s so exciting for us to see Elomi continuing to go from strength to strength and the reaction to our AW15 collections has been fantastic. Elomi has been recognised in the past for its contribution to fuller figure lingerie and fashion, but this recent nomination is testament to Elomi’s increasing loyal fan base and how much interest Elomi’s collections continue to receive. We wish all the finalists the best of luck for the awards.”

  • Elomi Will Take Part in Curve Fashion Festival 2015

    Elomi is proud to announce it is taking part in the Curve Fashion Festival. The Curve Fashion Festival is a brand new and unique fashion festival set on becoming the UKs largest plus size event which is being held on the 26th September 2015 in Manchester Central.

    At the Curve Fashion Festival, Elomi will showcase its stunning AW15 lingerie and swimwear collections. Fashionable and designed specifically for the fuller figured woman, Elomi offers lingerie and swimwear with unparalleled fit, comfort and support just for the curvier figure.

    Joining Elomi at the Curve Fashion Festival will also be Mish, one of Elomi’s stockists and the independent boutique who helps to provide ladies with a larger bust access to fantastic lingerie that does their curves justice. Mish will be on hand to provide professional bra fittings for all attendees and offer the chance for purchase.

    Guests attending the festival will also be able to see Elomi collections brought to life during the stunning Curvy Festival Catwalk Fashion Show where gorgeous full figure models will wear a number of Elomi’s latest lingerie and swimwear looks.

    Elomi’s Head of Marketing, Ann-Marie Manley said: “We’re so excited for the Curve Fashion Festival! The festival is set to become the UKs largest plus size event so we can’t wait to meet all the attendees. Not only is it a great opportunity for us to showcase the Elomi collection and grow Elomi’s fan base but it’s also a huge opportunity to educate women on the importance of correctly fitting lingerie too.”

    Elomi’s top tips on how to check you are wearing the right size bra:
    1. Straps - Your bra straps are not there to hold the weight of your bust but there for support. Restricted- stretch or padded straps increase comfort and support.
    2. Hook & Eyes – Make sure when you buy your bra you are fitting on the first hook and eye. This allows for stretch throughout the wear of the bra and therefore it will last longer.
    3. Back Band - The band of your bra should sit flat around your back. If it is riding up then you are wearing the wrong size.
    4. Cups – Your bust should fit nicely in the cups of the bra, if you are spilling out the top or not filling the cup, then you are wearing the wrong size.
    5. Underwire – The underwire of your bra should sit flat against the chest wall – if it is lifting away then you are wearing a bra size too small.

    About Elomi
    Elomi is designed specifically for the full figure, so curvier women can enjoy total fit and support in a range of sophisticated styles including swimwear right up to a J cup. The brand pairs sheer elegance and total comfort and they understand exactly what perfectly fitting lingerie can do for the fuller figure and your confidence. Elomi believes that every woman should look and feel fabulous in their lingerie. Fashionable and a little bit retro, Elomi offers unparalleled fit, comfort and support for the curvier figure. It makes every woman feel confident and sensual. But it’s on-trend too, with an eye on the season’s prints, patterns and embroidery.

    About Mish
    Mish believes that all women's curves are too good to hide! They offer a great selection of lingerie that both flatters and emphasises the natural curves of all shapes and sizes. Their professional bra fitting team offer a full bra fitting service to every customer as their research has show that close to 90% of women are wearing the wrong size. Mish specialise in providing ladies with larger busts, pretty yet supportive bras, and an experience that will change the way they view bra shopping for the better.

  • Elomi Nominated at the Prima High Street Fashion Awards

    After being crowned Fuller Bust Brand of the Year at the UK Lingerie Awards last year, Elomi is thrilled to be up for yet another award and is proud to announce a nomination for ‘Best for Curves’ at the prestigious Prima High Street Fashion Awards. The annual Prima High Street Fashion Awards celebrates the UK’s favourite shops, brands and online retailers and this year is celebrating its 20th anniversary. Prima are inviting you to vote for your favourite brands in a variety of categories, and in doing so, get the chance to win £500 to spend on the High Street. Imagine all the Elomi Lingerie that could buy…

    Elomi was born for the Best for curves award. Providing incredibly fashionable lingerie, designed only for the curvy figure, that include striking and supportive styles from longlines to swim bras which leave you feeling fantastic.

    So if you love Elomi and believe we fit and flatter style conscious curvy figures better than anywhere else on the High Street, just click on the link below to submit your vote…

    Voting closes 11th July 2014. 


  • Curvy and K Cup Lingerie Hits Oxford Street

    Today sees the launch of the new lingerie department in Debenhams’ iconic Oxford Street store and to celebrate the store is hosting a fabulous lingerie event. Open to all its customers, Debenhams will host an evening to advise on the importance of bra fitting and showcase collections from brands Fantasie, Freya and Fuller Bust Brand of the Year Elomi lingerie.

    After many women revealed they felt there was a big lack of lingerie for plus size figures in the market*, Debenhams became the first high street department store to sell Elomi, the plus size lingerie brand designed specifically to support the curvier figure. Debenhams also caters for fuller busted customers, offering lingerie and swimwear collections from Freya and Fantasie, brands designed to support larger cup sizes and its collections go up to a K cup.

    During the Debenhams fabulous lingerie event Freya, Fantasie and Elomi’s lingerie team of professional bra fitters will be on hand to offer bra fittings and advice as well as help to find you the perfect set for your Christmas party or Christmas day! Customers will also be treated to goody bags and a prize draw to win a set of lingerie and vouchers to spend in store.

    Sharon Webb, Lingerie Buyer at Debenhams said: “We’re thrilled to re-launch our Oxford Street store and hope our fabulous lingerie event on Thursday 12th December is a huge success. We’ve received a fantastic customer reaction to our fuller busted and fuller figured lingerie offering – Elomi in particular is a brand that is growing well.

    Ann Marie Manley, Head of Marketing for Freya, Fantasie & Elomi said: “In the past many women with a fuller figure found lingerie shopping in department stores an impossible task, commenting that styles and sizes were restricting. We’re so pleased that Debenhams are on-board with growing their fuller figure and fuller busted offering. We’re thrilled that Elomi has just been awarded Fuller Bust Brand of the Year and that the collections are in such high demand from customers.”

  • Elomi Crowned Fuller Bust Brand of the Year at the UK Lingerie Awards!

    Elomi lingerie has grown from strength to strength over the last 5 years, thanks to innovative, fashionable and supportive lingerie designs to a 46” back and K cup, along with directional marketing campaigns and a budding social media following. The launch of Elomi in Debenhams has also created a buzz about the brand as there are very few fuller figured lingerie brands available on the high street.

    The Elomi team is ecstatic to have been recognised at the UK Lingerie Awards, Ann Marie Manley, Head of Marketing comments “Elomi is an emerging brand, one which we are very proud of and to have won such a prestigious award will definitely give Elomi an extra push and the recognition which it deserves! We would like to thank Lingerie Insight for a fabulous evening.”

    Elomi hope to continue the success as the Spring Summer 2014 collections hit stores this month

  • Browse Elomi's stunning SS14 inspiration

    Elomi explores luscious themes for a hot summer season, drawing on retro pin-up styling and gorgeous colourful tints.

    You could be here. Sipping a tall shake and flipping a dmine into the jukebox. And its not rocket science either. Just immerse yourself in the spirit of the new collection from Elomi, up to k cup. The amazing fit and support are timeless. The fun styles are classic, with just the right amount of retro. So join us. Come back to the future.

    Back and more beautiful than ever is extremely popular Rita. Launching for SS14 in an enticing colour of bold Royal Blue wear the UW Multiway Banded bra which is available from 36E-42K and features a gorgeous sheer top cup with dramatic scalloped embroidered satin simplex. To complete the look wear with the stunning Rita brief available in sizes medium to 4XL.

  • Elomi Lingerie Arrives At Department Stores

    For the first time women are now able to purchase lingerie specifically for the plus size figure on the high street, from selected Debenhams department stores.

    After surveying fuller figured women at Plus London, the UK’s largest plus size blogging event, many women revealed they felt there was a big lack of lingerie for plus size figures in the market. When fuller figured women were asked where they shop for lingerie, online was the most popular choice, however they’d prefer to buy from high street shops.

    Providing bras from a C to K cup, 34-46 back as well as matching briefs up to a UK size 26, Elomi’s ranges are specifically designed to support larger cup sizes, offering basic bras for everyday wear as well as fashionable printed and patterned ranges designed to flatter the fuller figure.

    In order to mark this occasion Elomi held a fantastic fit event at Debenhams Oxford Street, followed by two live Elomi window display events at Debenhams Manchester and Debenhams Glasgow. The live windows featured a gorgeous full figured Elomi model so shoppers could really see the collections on offer! Elomi also organized in store competitions so Debenhams customers could win Elomi lingerie goodies.

    Ann Marie Manley, Head of Marketing at Elomi said: “Before now, many fuller figured women found lingerie shopping in department stores an impossible task, often commenting that styles and sizes on offer were restricting. We’re delighted that the Elomi collections will now be available in Debenhams and thrilled with the reaction we received during the in store events!”

  • Elomi Lingerie Leaves Bloggers Feeling Lifted at Plus London Two

    The weekend saw Plus London Two the largest blogger gathering for all women of all sizes take place and lingerie and swimwear brand Elomi were delighted to be involved. The event took place at the Strand Gallery, London and saw the attendance of about 80 bloggers from around the world all of whom had come to Plus London Two to meet up for the second time. Elomi lingerie, one of the few brands asked to be present at the event provided attendees with a showing of their SS12 collections offered in size ranges 34”-46” D-K cup, as well as providing their legendary professional bra fitting services.

    Many bloggers who attended were not shy to admit that they hadn’t been to a professional bra fitting for some years; however they were more than willing to receive a professional Elomi bra fitting on the night. Many women voiced their opinion on lingerie sizing and did not believe that they could be any bigger than a B cup, after being fitted they left a few cup sizes bigger, a back size or two smaller and a whole lot more supported and confident.

    Claire Marchant Williams organiser of Plus London Two and blogger of A Monkey Fatshionista: “This was the second blogger meet we organised and attendance did not fail to impress, with bloggers visiting from France, Switzerland and the USA. We would like to thank Elomi for taking part, all of the attendees have been raving about the Elomi collections and the fitting service they received.”

  • Elomi's Sensational Swim Debut

    Elomi is proud to unveil its first swimwear collection this season. Prepare to be surprised with Elomi’s stunning and supportive collection of swimwear, where flattering styles mix with soft and sensual colours. Elomi Design Manager, Lisel George said: “Having established itself as a fabulous lingerie brand for fuller figured women, we thought Elomi was ready to push boundaries, and offer stunning swimwear that gives the same support and is just as fashionable.”

    Brand new range Isis is sure to be a beach bag essential, available in both black and aubergine, Isis comes in an under-wired bra that can be worn with a classic brief or a number of other gorgeous co-ordinates. SS12 also sees the launch of Yarra. Yarra embodies femininity, with a beautiful flared tankini and a kaftan, perfect for those lazy afternoons lying by the pool, available in sizes M-2XL. Madeira is Elomi Swim’s glamorous choice and comes in both a flared tankini and ruched tankini style. Ideal for those that like to look their best on the beach.

    Keep your eyes peeled in March...

  • The Beautiful Betty

    Be on trend with polka dots this spring! The Betty plunge bra is one of Elomi’s bestselling shapes as the low centre front offers a plunging look without the push up, which makes this bra a perfectly pretty and practical everyday bra. The Betty bra also has a side support panel for forward projection, great uplift and separation offering comfort and support. When wearing Betty you know that you are going to feel good from the inside out. The vibrant red base with white polka dot pattern is sure to put a smile on your face as the satin stitched rose embroidery oozes femininity.

    Team the gorgeous plunge bra with the Betty short (M-4XL) which offers great coverage and a flattering shape on all sizes, worn as a set, Betty is cute as a button. The collection is available in sizes 36-46” D, DD, 36-44” E-G, 34-42” GG-HH cup.