News

  • Elomi Lingerie Arrives At Department Stores

    For the first time women are now able to purchase lingerie specifically for the plus size figure on the high street, from selected Debenhams department stores.

    After surveying fuller figured women at Plus London, the UK’s largest plus size blogging event, many women revealed they felt there was a big lack of lingerie for plus size figures in the market. When fuller figured women were asked where they shop for lingerie, online was the most popular choice, however they’d prefer to buy from high street shops.

    Providing bras from a C to K cup, 34-46 back as well as matching briefs up to a UK size 26, Elomi’s ranges are specifically designed to support larger cup sizes, offering basic bras for everyday wear as well as fashionable printed and patterned ranges designed to flatter the fuller figure.

    In order to mark this occasion Elomi held a fantastic fit event at Debenhams Oxford Street, followed by two live Elomi window display events at Debenhams Manchester and Debenhams Glasgow. The live windows featured a gorgeous full figured Elomi model so shoppers could really see the collections on offer! Elomi also organized in store competitions so Debenhams customers could win Elomi lingerie goodies.

    Ann Marie Manley, Head of Marketing at Elomi said: “Before now, many fuller figured women found lingerie shopping in department stores an impossible task, often commenting that styles and sizes on offer were restricting. We’re delighted that the Elomi collections will now be available in Debenhams and thrilled with the reaction we received during the in store events!”

  • Elomi Lingerie Leaves Bloggers Feeling Lifted at Plus London Two

    The weekend saw Plus London Two the largest blogger gathering for all women of all sizes take place and lingerie and swimwear brand Elomi were delighted to be involved. The event took place at the Strand Gallery, London and saw the attendance of about 80 bloggers from around the world all of whom had come to Plus London Two to meet up for the second time. Elomi lingerie, one of the few brands asked to be present at the event provided attendees with a showing of their SS12 collections offered in size ranges 34”-46” D-K cup, as well as providing their legendary professional bra fitting services.

    Many bloggers who attended were not shy to admit that they hadn’t been to a professional bra fitting for some years; however they were more than willing to receive a professional Elomi bra fitting on the night. Many women voiced their opinion on lingerie sizing and did not believe that they could be any bigger than a B cup, after being fitted they left a few cup sizes bigger, a back size or two smaller and a whole lot more supported and confident.

    Claire Marchant Williams organiser of Plus London Two and blogger of A Monkey Fatshionista: “This was the second blogger meet we organised and attendance did not fail to impress, with bloggers visiting from France, Switzerland and the USA. We would like to thank Elomi for taking part, all of the attendees have been raving about the Elomi collections and the fitting service they received.”

  • Elomi's Sensational Swim Debut

    Elomi is proud to unveil its first swimwear collection this season. Prepare to be surprised with Elomi’s stunning and supportive collection of swimwear, where flattering styles mix with soft and sensual colours. Elomi Design Manager, Lisel George said: “Having established itself as a fabulous lingerie brand for fuller figured women, we thought Elomi was ready to push boundaries, and offer stunning swimwear that gives the same support and is just as fashionable.”

    Brand new range Isis is sure to be a beach bag essential, available in both black and aubergine, Isis comes in an under-wired bra that can be worn with a classic brief or a number of other gorgeous co-ordinates. SS12 also sees the launch of Yarra. Yarra embodies femininity, with a beautiful flared tankini and a kaftan, perfect for those lazy afternoons lying by the pool, available in sizes M-2XL. Madeira is Elomi Swim’s glamorous choice and comes in both a flared tankini and ruched tankini style. Ideal for those that like to look their best on the beach.

    Keep your eyes peeled in March...

  • The Beautiful Betty

    Be on trend with polka dots this spring! The Betty plunge bra is one of Elomi’s bestselling shapes as the low centre front offers a plunging look without the push up, which makes this bra a perfectly pretty and practical everyday bra. The Betty bra also has a side support panel for forward projection, great uplift and separation offering comfort and support. When wearing Betty you know that you are going to feel good from the inside out. The vibrant red base with white polka dot pattern is sure to put a smile on your face as the satin stitched rose embroidery oozes femininity.

    Team the gorgeous plunge bra with the Betty short (M-4XL) which offers great coverage and a flattering shape on all sizes, worn as a set, Betty is cute as a button. The collection is available in sizes 36-46” D, DD, 36-44” E-G, 34-42” GG-HH cup.

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