For the first time women are now able to purchase lingerie specifically for the plus size figure on the high street, from selected Debenhams department stores.
After surveying fuller figured women at Plus London, the UK’s largest plus size blogging event, many women revealed they felt there was a big lack of lingerie for plus size figures in the market. When fuller figured women were asked where they shop for lingerie, online was the most popular choice, however they’d prefer to buy from high street shops.
Providing bras from a C to K cup, 34-46 back as well as matching briefs up to a UK size 26, Elomi’s ranges are specifically designed to support larger cup sizes, offering basic bras for everyday wear as well as fashionable printed and patterned ranges designed to flatter the fuller figure.
In order to mark this occasion Elomi held a fantastic fit event at Debenhams Oxford Street, followed by two live Elomi window display events at Debenhams Manchester and Debenhams Glasgow. The live windows featured a gorgeous full figured Elomi model so shoppers could really see the collections on offer! Elomi also organized in store competitions so Debenhams customers could win Elomi lingerie goodies.
Ann Marie Manley, Head of Marketing at Elomi said: “Before now, many fuller figured women found lingerie shopping in department stores an impossible task, often commenting that styles and sizes on offer were restricting. We’re delighted that the Elomi collections will now be available in Debenhams and thrilled with the reaction we received during the in store events!”