News

  • madeira-aub

    Elomi's Sensational Swim Debut

    Elomi is proud to unveil its first swimwear collection this season. Prepare to be surprised with Elomi’s stunning and supportive collection of swimwear, where flattering styles mix with soft and sensual colours. Elomi Design Manager, Lisel George said: “Having established itself as a fabulous lingerie brand for fuller figured women, we thought Elomi was ready to push boundaries, and offer stunning swimwear that gives the same support and is just as fashionable.”

    Brand new range Isis is sure to be a beach bag essential, available in both black and aubergine, Isis comes in an under-wired bra that can be worn with a classic brief or a number of other gorgeous co-ordinates. SS12 also sees the launch of Yarra. Yarra embodies femininity, with a beautiful flared tankini and a kaftan, perfect for those lazy afternoons lying by the pool, available in sizes M-2XL. Madeira is Elomi Swim’s glamorous choice and comes in both a flared tankini and ruched tankini style. Ideal for those that like to look their best on the beach.

    Keep your eyes peeled in March...

  • betty-cons

    The Beautiful Betty

    Be on trend with polka dots this spring! The Betty plunge bra is one of Elomi’s bestselling shapes as the low centre front offers a plunging look without the push up, which makes this bra a perfectly pretty and practical everyday bra. The Betty bra also has a side support panel for forward projection, great uplift and separation offering comfort and support. When wearing Betty you know that you are going to feel good from the inside out. The vibrant red base with white polka dot pattern is sure to put a smile on your face as the satin stitched rose embroidery oozes femininity.

    Team the gorgeous plunge bra with the Betty short (M-4XL) which offers great coverage and a flattering shape on all sizes, worn as a set, Betty is cute as a button. The collection is available in sizes 36-46” D, DD, 36-44” E-G, 34-42” GG-HH cup.

  • energise-black

    Feel Energised

    Launching this season is an amazing underwired sports bra, specifically designed with the fuller figured woman in mind, available all the way up to a J cup! The underwire finishes below the neck edge of the bra in a unique construction which gives perfect bust separation. The higher neckline offers great control and minimises bounce which is achieved without the need for compression in the cups ensuring that the Elomi woman can exercise in complete confidence that she will look and feel great.

    Introduced in black, nude and white, Energise is available in a wide size range from a D to a J cup and a 34-48” back. Featuring a four section cup with side support panels this bra gives excellent uplift and hold. Double layered silky soft microfibre with a moisture management finish is used to wick moisture away from the skin to keep the wearer cool and dry. Restricted stretch straps offer comfortable support and are backed with super soft microfibre for additional comfort.