News

  • Cleo News Image

    Lingerie firm widens its distribution channels to incorporate digital retailing

    Elomi lingerie has teamed up with Ideal Shopping Direct Plc, a leading digital retailer, which sells products to it’s consumers via its television shopping channels and the internet.

    Elomi is offering a selection of its stylish and feminine lingerie for the fuller figure to a whole new audience via this channel. The brand provides unparalleled fit, comfort and support available in core sizes 36-48”back and D-H cup sizes.

    The first show airs on Tuesday 24th March at 11pm and kicks off with Karen Forbes, Fitting Manager for Elomi, appearing as an expert speaker to introduce the brand to the audience, and highlight the product benefits, along with essential fitting advice.

    Ideal Shopping Direct operates three television shopping channels: Ideal World on Freeview (22), Sky Digital (644) and Virgin Media (747). The Ideal World shopping channels are broadcast to 22.6 million households in the UK; each channel is supported by a transactional website which also streams the TV broadcast.

    The television shopping market in the UK has grown dramatically in recent years as digital TV has spread. By 2012 all UK households will have access to digital TV, and hence to television shopping.

  • News1

    Elomi partners up with high-street retailer Evans

    Elomi; an aspirational and stylish lingerie brand for the fuller figure is now even more accessible to consumers. Award winning plus-size womenswear specialists Evans have recognized the fantastic qualities of the brand as they have a real passion for plus-sized fashion.

    Elomi is being introduced to Evan’s top 10 high street stores including key shopping areas; Oxford Street, Trafford Centre, Lakeside, Birmingham and Leeds, as well as online for those who prefer to shop in the comfort of their own home and avoid the glaring light of the fitting room when trying clothes on.

    Ranges such as the seam-free Smoothing collection will no doubt prove popular for an invisible look, whilst the delicate embroidery detailing of Emma and Tamarie will appeal to every woman’s feminine side. For a special occasion or to really show off an hourglass shape the Occasions basque really comes into it’s own offering a seriously seductive yet supportive look.

  • Energise News Image

    Feel Energised

    Launching this season is an amazing underwired sports bra, specifically designed with the fuller figured woman in mind, available all the way up to a J cup! The underwire finishes below the neck edge of the bra in a unique construction which gives perfect bust separation. The higher neckline offers great control and minimises bounce which is achieved without the need for compression in the cups ensuring that the Elomi woman can exercise in complete confidence that she will look and feel great.

    Introduced in black, nude and white, Energise is available in a wide size range from a D to a J cup and a 34-48” back. Featuring a four section cup with side support panels this bra gives excellent uplift and hold. Double layered silky soft microfibre with a moisture management finish is used to wick moisture away from the skin to keep the wearer cool and dry. Restricted stretch straps offer comfortable support and are backed with super soft microfibre for additional comfort.