News

  • Curvy and K Cup Lingerie Hits Oxford Street

    Today sees the launch of the new lingerie department in Debenhams’ iconic Oxford Street store and to celebrate the store is hosting a fabulous lingerie event. Open to all its customers, Debenhams will host an evening to advise on the importance of bra fitting and showcase collections from brands Fantasie, Freya and Fuller Bust Brand of the Year Elomi lingerie.

    After many women revealed they felt there was a big lack of lingerie for plus size figures in the market*, Debenhams became the first high street department store to sell Elomi, the plus size lingerie brand designed specifically to support the curvier figure. Debenhams also caters for fuller busted customers, offering lingerie and swimwear collections from Freya and Fantasie, brands designed to support larger cup sizes and its collections go up to a K cup.

    During the Debenhams fabulous lingerie event Freya, Fantasie and Elomi’s lingerie team of professional bra fitters will be on hand to offer bra fittings and advice as well as help to find you the perfect set for your Christmas party or Christmas day! Customers will also be treated to goody bags and a prize draw to win a set of lingerie and vouchers to spend in store.

    Sharon Webb, Lingerie Buyer at Debenhams said: “We’re thrilled to re-launch our Oxford Street store and hope our fabulous lingerie event on Thursday 12th December is a huge success. We’ve received a fantastic customer reaction to our fuller busted and fuller figured lingerie offering – Elomi in particular is a brand that is growing well.

    Ann Marie Manley, Head of Marketing for Freya, Fantasie & Elomi said: “In the past many women with a fuller figure found lingerie shopping in department stores an impossible task, commenting that styles and sizes were restricting. We’re so pleased that Debenhams are on-board with growing their fuller figure and fuller busted offering. We’re thrilled that Elomi has just been awarded Fuller Bust Brand of the Year and that the collections are in such high demand from customers.”

  • Elomi Crowned Fuller Bust Brand of the Year at the UK Lingerie Awards!

    Elomi lingerie has grown from strength to strength over the last 5 years, thanks to innovative, fashionable and supportive lingerie designs to a 46” back and K cup, along with directional marketing campaigns and a budding social media following. The launch of Elomi in Debenhams has also created a buzz about the brand as there are very few fuller figured lingerie brands available on the high street.

    The Elomi team is ecstatic to have been recognised at the UK Lingerie Awards, Ann Marie Manley, Head of Marketing comments “Elomi is an emerging brand, one which we are very proud of and to have won such a prestigious award will definitely give Elomi an extra push and the recognition which it deserves! We would like to thank Lingerie Insight for a fabulous evening.”

    Elomi hope to continue the success as the Spring Summer 2014 collections hit stores this month

  • Browse Elomi's stunning SS14 inspiration

    Elomi explores luscious themes for a hot summer season, drawing on retro pin-up styling and gorgeous colourful tints.

    You could be here. Sipping a tall shake and flipping a dmine into the jukebox. And its not rocket science either. Just immerse yourself in the spirit of the new collection from Elomi, up to k cup. The amazing fit and support are timeless. The fun styles are classic, with just the right amount of retro. So join us. Come back to the future.

    Back and more beautiful than ever is extremely popular Rita. Launching for SS14 in an enticing colour of bold Royal Blue wear the UW Multiway Banded bra which is available from 36E-42K and features a gorgeous sheer top cup with dramatic scalloped embroidered satin simplex. To complete the look wear with the stunning Rita brief available in sizes medium to 4XL.

  • Elomi Lingerie Arrives At Department Stores

    For the first time women are now able to purchase lingerie specifically for the plus size figure on the high street, from selected Debenhams department stores.

    After surveying fuller figured women at Plus London, the UK’s largest plus size blogging event, many women revealed they felt there was a big lack of lingerie for plus size figures in the market. When fuller figured women were asked where they shop for lingerie, online was the most popular choice, however they’d prefer to buy from high street shops.

    Providing bras from a C to K cup, 34-46 back as well as matching briefs up to a UK size 26, Elomi’s ranges are specifically designed to support larger cup sizes, offering basic bras for everyday wear as well as fashionable printed and patterned ranges designed to flatter the fuller figure.

    In order to mark this occasion Elomi held a fantastic fit event at Debenhams Oxford Street, followed by two live Elomi window display events at Debenhams Manchester and Debenhams Glasgow. The live windows featured a gorgeous full figured Elomi model so shoppers could really see the collections on offer! Elomi also organized in store competitions so Debenhams customers could win Elomi lingerie goodies.

    Ann Marie Manley, Head of Marketing at Elomi said: “Before now, many fuller figured women found lingerie shopping in department stores an impossible task, often commenting that styles and sizes on offer were restricting. We’re delighted that the Elomi collections will now be available in Debenhams and thrilled with the reaction we received during the in store events!”

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